InterpretPlants Studio explores the relationship between plants and people.

Why focus on plants?

Plants are what all life has in common, and they have a problem.

Plants tend to fade in the background of our busy lives and go mostly unnoticed. They don't move, they don't bite. They just sit there being green.

You might think that being oblivious to plants isn't a big deal, but it is. So much so, the phenomenon in which people fail to notice plants has a name. It is called "plant blindness," and it has been the subject of discussion and research among botanists and science educators for many years.

Public indifference towards plants has some severe consequences. The less people know about plants, the more this impacts our botanical capacity.

What does "botanical capacity" mean?

This phrase refers to all factors contributing to the support and advancement of plant science education, research, and management. Botanical capacity is necessary to enhance our understanding of the role plants play in our lives. Think beyond native plants and butterflies for a moment. Think food security, climate change, biodiversity, biofuel production, and sustainability. Without the botanical capacity to address these issues, we won't be able to manage them.